What is the difference between Internet marketing and aggressive Internet marketing? Anyone can write a few articles for a directory and establish a few links to a main web page. The more aggressive the marketing campaign, the more you will need to understand the importance of these 5 questions.

Do I Have Too Many Keywords?

Keywords are like keyholes the search engine bots can use to rank your website. Each keyword will be ranked on a different results page. For instance, “internet marketing” is a different keyword than “internet market”. If your website is trying to push too many keywords the page rank could start sliding the wrong way.

The better choice is to pick just a few keywords and create multiple deep pages within your URL with at least 2% keyword density for your keywords.

Is My Website Search Engine Friendly?

Many website owners have zero idea what this question is referring to. A website is considered search engine friendly when the search engine bots can easily access the pages of the website. This requires clean website coding. Things like bad coding, dead links and no robots.txt page can cause difficulty for the search engines which will affect page rank.

What Are My Competitors Doing to Be Successful?

There is nothing wrong with doing a search for your keyword and visiting each of the websites that are above you on the results page. These websites are evidently doing something that your website is not and you need to know what that something is.

A website’s rank is established by age of the domain, number of backlinks, keyword percentage and more. The competitor URL should be analyzed using an online tool like dnscoop.com (or similar). These tools will tell how many backlinks are leading to the website. The content on the pages of the website can also be placed into a keyword software to show which keywords are being used and at what percentage.

Is My Marketing Plan the Best For My Business?

The marketing plan consists of a guideline for promotion. This plan includes backlinking, article promotion, directory submissions and adding new content to the website. Social network and blog updates are also part of the marketing plan. Taking a look back at the marketing plan to see what is working and what is not working can help the business to tweak those results.

Am I Building the Right Links?

Many marketing plans include strong backlink building plans, but are deep links included in the plan? The deep link points to an underlying page of the website.

Think…www.yourpage.com/page3/page2/page1.html

The deeper the page you are linking to, the more the search engine bots will love that link. Deep link building should be a daily task. The more pages on the website, the more links that need to be established.

The task can be huge, especially if a website is just starting to push the deep links. Link building services work with the business to gain links to every page on the website over time.

Every website can be a successful website if a self evaluation is completed once in a while. Asking just these 5 questions can lead to a new and exciting marketing vision that will push your website to the upper ranks of the search engine results.

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