Posts Tagged ‘website marketing’

Article Marketing Tip #2:Write Your Articles for the Reader — and the Search Engines

Saturday, September 12th, 2009

There are many people who think that in order to rank highly in search engines, they need to stuff their keyword in their article an excessive amount of times. This is definitely not the best way to attract readers or get traffic to your website.

The search engines are also getting smarter and they know when you’re trying to game them.

It is much better to weave your keywords in more naturally. This will serve both the search engines and your readers. There is no set keyword density that works well, but many experts suggest you stick to around 2% or less. That means for every hundred words you would include the keyword about 2 times.

Remember — the search engines can tell if you’re trying to stuff your keyword in your article. Their main goal is to provide a good user experience for people who use their search engine, and your main goal is to get people to your website.

It makes sense, then, that you would strive to provide good content that the search engines will like and that people find useful when they visit your website.

Article Marketing Tip #3 will be coming tomorrow so be sure to bookmark and come back!

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Why Do You Need to Pay For Traffic?

Tuesday, September 8th, 2009

With so many free traffic building options on the Internet, why are some people set on paying for traffic to their websites? The simple answer is automation. Automating the link building process can decrease the amount of time needed to market your website which leaves time to develop new and exciting products and services or increase the amount of quality content your website provides.

Success stories on the Internet are hard to come by. The startup time for a new website, minus the content writing, is just a few minutes. With web page and web site builders available through hosting companies, the web entrepreneur has no reason to stop with just one website. No reason, that is, aside from the promotion of the websites.

The Basics to Website Promotion

Traffic to a website is the basic soul of success. Without quality traffic that is sustainable, no website will make it to the successful stage. Traffic brings readers, click throughs, affiliate sales and product orders to the website. This traffic is built from the links on the Internet back to your website.

These readers need to come in droves in order to prove profitable to the website. Just because you have 10,000 readers a day does not mean you will make 10,000 sales. Just like the shopping mall, window shopping is part of the experience which means more traffic will equate to more sales.

Link building is where traffic originates on more than one level. Links can be used directly to access a website, but on a deeper level, they can also be used to build the PR of a website. Once the website appears on the top 10 of a major search engine, the organic traffic will kick in. Organic traffic is rooted in a search that the reader initiates. This means the traffic hitting your website from these search engines is from readers who were looking for your product, service or information when they began their search.

Targeted traffic means higher potential profits. The need for this targeted traffic brings us full circle back to link building and link automation. Building backlinks is about more than just hyper linking to the main page of your site, it is about linking to every page of your site. Paying for this service takes a bit of the pressure off of your back and increases the effectiveness of the link building campaign.

Free Link Building is Just Not the Same

Free link building options are just not as effective as paid link building. The free versions of software or online tools are often more simple versions of the paid link building tools. These simple versions can build some traffic to the website, but not the numbers needed to increase profit in most cases.

This is not to say that an Internet marketer should not utilize a free trial or free subscription before choosing to pay for a service. Sure, the free trial can show you the power of the product, but will fall short of the true potential if the full service is not provided.

Take the backlink, for instance, the Internet search engine bots love backlinks, but the human cannot build these links by the thousands every day. The best link building software will build links over time. Weeks and months into using the software, the steady building of links back to the main and inner pages of the website will prove to increase page rank and traffic to the website. The free trial will fall short of the needed time in most cases.

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