One of the most important article marketing tips you can follow is to focus on your author’s resource box. This is your “take” for your site, whereas the actual article body is your “give” to the directory.

Your author’s resource box should contain a compelling reason for people to continue on to your website. You may talk a little about yourself, but it really has to be more about the reader and what he/she wants.

For example, if your website is offering a solution for people that need links, you want to give them a reason to visit. Clearly, you need to let them know that you have the answer they are looking for in order to get them to visit your website.

A huge part of crafting a great resource box is including one or more links to your website. Different directories have different rules about this, but the standard is to allow you to include two links. You want to surround these links in what is called “anchor text.” This is simply a way for you to name the link to let the search engines know exactly what your site is about.

Here is an example author’s box that we use on some of our submissions:
*********************************************************************

We use www.NextGenlinks.com It’s a revolutionary new white-hat software
that builds relevant, deep links to all of the pages of your site on auto pilot!”
NextGenlinks.com is the ONLY link building software program that is designed
to create high quality, relevant, one way links to EVERY page on your site
Resulting in hundreds of TOP TEN listings in Google, Yahoo & MSN.

*********************************************************************

In this resource box we have added two links, one which is targeting the keyword “www.NextGenLinks.com” – because many people search for our site by name -  and one targeting a long tail keyword phrase “link building software program“.

The html for these links would look like this:

<a href=http://www.nextgenlinks.com>www.NextGenlinks.com</a>

and

<a href=http://www.nextgenlinks.com>link building software program</a>

The html for the entire resource box would look like this:

*********************************************************************

We use <a href=”http://www.NextGenlinks.com”>www.NextGenlinks.com</a> It’s a revolutionary new white-hat software
that builds relevant, deep links to all of the pages of your site on auto pilot!”
NextGenlinks.com is the ONLY <a href=”http://www.NextGenLinks.com”>link building software program</a> that is designed
to create high quality, relevant, one way links to EVERY page on your site
Resulting in hundreds of TOP TEN listings in Google, Yahoo &amp; MSN.

*********************************************************************

Article Marketing Tip #5 will be coming tomorrow so be sure to bookmark and come back!

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As I mentioned earlier, it’s very easy to get carried away and pay too much for your PPC advertising. That’s because your ad might be shown more than you expected, and a lot of people click on it. If you haven’t tested this you can lose a lot of money.

The absolute best thing you can do is to plan ahead and learn all you can about this method of traffic generation. The first step in planning is doing proper keyword research. You want your ads to be highly targeted so that when people search and your ad pops up, it entices them to click.

For example, if you are selling a certain brand of MP3 player you wouldn’t want your ad to pop up for the search term “CD player.” Instead, you would select keywords that are targeted to strictly to MP3 players.

Before you even start your campaign you need to use the Google keyword tool ( or something similar) to determine what your keywords should be.

The Google keyword tool can be found here:
https://adwords.google.com/select/KeywordToolExternal

This careful planning will help you earn money instead of losing money.

Pay Per Click Tip #2 will be coming tomorrow so be sure to bookmark and come back!

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