One mistake that many people make is sending their PPC traffic to an unfocused or bad landing page.

You want the landing page to be relevant to what that person searched for. This will ensure that your visitor doesn’t simply click away the second they land on your page.

People are often trying to find something very specific, and if it’s not clear that you have what they want you’ll lose that visitor fast. If you make an effort to customize a landing page that is relevant to your website you will find that your traffic converts a lot better.

This often means sending visitors to different web pages depending on the keyword they clicked on.

For example, if one of your keywords targets “natural acne treatments for sale,” you want to make sure the page people come to clearly showcases these natural acne treatments.

If a different ad created references “homemade recipes for acne,” that landing page had better show some homemade recipes.

It might seem picky, but the more targeted your page is, the more likely your traffic is to convert into sales.

But that’s just one reason for a targeted landing page and it is meant for the customer.

There is another reason as, if not more,  important to match your landing page directly to the keywrod that is being used in the ad, and that is: relevancy score.

The relevancy score that a search advertiser such as Google Adwords and Yahoo, assigns to each of your ads and keywords directly affects how your ads are shown in the SERPs and how much you pay for the clicks on a per keyword basis.

If your ad is not relevant to the landing page, you may end up paying alot more – up to $10 – per click!

Whereas if your ad is extremely relevant to your landing page, you may actually pay less and rank higher on the page than advertisers paying more than you for the same keyword and click.

This is their way of rewarding you for taking the time to provide quality and relevancy to the searchers.

Pay Per Click Tip #5 will be coming tomorrow so be sure to bookmark and come back!

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Sometimes, people don’t click on our ads even when we think they’re great. There are many different reasons for this, and that’s why it’s so important to split test your ads.

Pay Per Click engines like Google Adwords actually make this easier than ever. You can set up two or more different ads so you can see what is the better performer over time. I recommend that you take advantage of this because you might find that one ad never gets clicks and the other gets great clicks and conversions.

Once you have these results, you can delete the non-performer and concentrate on the one that’s giving you the level of traffic and sales that you want.

It’s important to keep in mind that if people are searching and your ad pops up it should contain the keyword you’re targeting. That’s because the search engines highlight the keywords in your ad, which makes them stand out more to your prospects. This is a great way to get more clicks and more traffic.

So rather that putting all your ads in one ad group and throwing in all your keywords, seperate them into smaller adgroups.

Each adgroup should contain only the keywords that appear in the title and description of the ads in that ad group.

This in turn will increase the click thru rates, the relevance of the ad and the quality score of the ad as well which Google will reward you for by lowering your click costs and over time moving your ad higher up in position on the SERPs.

By having a high quality score for each ad, you may have a higher positioning in the SERPs yet pay less than the ads that appear below you.

Pay Per Click Tip #4 will be coming tomorrow so be sure to bookmark and come back!

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The best thing you can do after you’ve selected your keywords is to test them out. Don’t start out with a huge bid amount because you can quickly lose money that way.

You’ll want to start off with a lower amount to see how many clicks you end up getting. It could be that you’re not getting as many as you expected, so you’ll want to increase your bids. Or, you might find that you’re seeing some traffic and high returns.

Don’t worry — testing doesn’t take long. That’s the beauty of PPC, the results come in almost instantly. You can determine within a few days whether or not you should discontinue your ads, tweak them, or keep them going as they are.

Being cautious is the most important thing at this point, because there are way too many people who dive in headfirst with PPC and then end up with a huge bill that just didn’t pay for the kind of traffic they received.

If you do this right, on the other hand, the results from PPC can be faster and even more profitable than they are with article marketing.

Pay Per Click Tip #3 will be coming tomorrow so be sure to bookmark and come back!

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As I mentioned earlier, it’s very easy to get carried away and pay too much for your PPC advertising. That’s because your ad might be shown more than you expected, and a lot of people click on it. If you haven’t tested this you can lose a lot of money.

The absolute best thing you can do is to plan ahead and learn all you can about this method of traffic generation. The first step in planning is doing proper keyword research. You want your ads to be highly targeted so that when people search and your ad pops up, it entices them to click.

For example, if you are selling a certain brand of MP3 player you wouldn’t want your ad to pop up for the search term “CD player.” Instead, you would select keywords that are targeted to strictly to MP3 players.

Before you even start your campaign you need to use the Google keyword tool ( or something similar) to determine what your keywords should be.

The Google keyword tool can be found here:
https://adwords.google.com/select/KeywordToolExternal

This careful planning will help you earn money instead of losing money.

Pay Per Click Tip #2 will be coming tomorrow so be sure to bookmark and come back!

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