Writers often use the “stumble” button to find new and exciting information for their books, websites and blogs.

Internet marketers have also been utilizing the “stumble” button from time to time as a source of incoming links and potential traffic.

But, with only 8 million users a month, there was no competition compared to the major search engine and social networking websites, until now.

StumbleUpon is ready to rebirth itself as a viable search engine which could mean more traffic for those stumbled websites.

The New Social Networking Search

The new StumbleUpon has one major feature that the previous version did not, search. Users can search the websites other community members have stumbled for information the community thinks is worth looking into.

If a user needs information on Women’s Health, they will be able to search that keyword. But, the results will be limited to the websites stumbled by users.

There are currently 35 million websites indexed in the StumbleUpon search engine. This number is sure to increase as soon as article marketers and Internet marketers get a whiff of the new social networking search engine aiming to position itself between Google and Twitter.

But why is StumbleUpon angled at just the right place to hit it big?

Unlike Twitter, FaceBook and MySpace, the information shared on StumbleUpon is linked to the Internet. The users find relevant content and share that content with other Stumble users.

There is a personal side to StumbleUpon, but this side is not as personal as many other social networking websites which could lend to the clout of the links being submitted to StumbleUpon.

Growing Traffic In Groups

Now, just because StumbleUpon is not your common social network, does not mean those other networks are not just as important for link building, traffic growth and website popularity.

For this reason, users of the StumbleUpon search engine will have the opportunity to share the information they find on other popular social networks.

With whispers about social network updates and content soon being indexed on search engines, do you realize what this StumbleUpon change means for link building?

A website URL that is stumbled is indexed on the new StumbleUpon search engine. That website is found by a StumbleUpon user and shared on FaceBook.

A friend finds the link very interesting and Tweets about the website. Followers click through to the website and decide to share it with their friends and post the link on MySpace. From one stumble grew a viral link.

StumbleUpon does have the opportunity to change the face of Internet marketing by integrating the social networking quality readers love and the viral link building that website entrepreneurs need to increase traffic and profits.

This could be a fantastic platform for boosting website presence and popularity which could mean some changes in the search engine rankings placement pages.

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