Many people use web 2.0 sites as part of their linking strategy because they’re considered authority sites. But most of these users are missing the mark altogether and using this strategy all wrong.

First, let’s talk about what makes an authority site, well… an authority.

An authority site is a site that, among other things:

-Ranks well in the search engines

-Ranks quickly for new keywords and pages

-Is trusted for it’s content

-Is trusted for it’s links and anchor text

-And is spidered almost instantly

Some examples of authority sites would be Squidoo, Facebook, Hubpages, Wordpress.org etc.

Here’s a typical scenario…

A webmaster looking to get a link from an authority site such as Squidoo would, first write a content rich article, then go to Squidoo and create a Lens (a page) and link that page back to the home page of the site they are trying to get ranked.

There are several major mistakes that have been made in this process.

First mistake: Most likely, the keyword or keyword phrase being used in the article, is the main keyword for the site, since the page on the site that is being targeted is the main page or home page.

Second mistake: They are linking directly to the home page of the site.

These are mistakes because: The main keyword of the site is too difficult to rank for, it is most likely too general of a term to bring any qualified traffic, and there’s no link juice on the page to pass on to your home page, even if it is an authority site.

Second, the main page of your site is going to be too general and therefore too difficult to get ranked.

You may be thinking, ok… what if I am targeting a more specific keyword phrase and pointing my Lens to an inner page of my site?

Well, you’re halfway there

Here’s what I do and it works tremendously well.

Write a unique and informative article optimized for a second tier keyword phrase – and by optimized I don’t mean spammy, I mean a very human friendly and readable article. This would be considered a money phrase because it is more targeted and more likely to lead to a sale then a general term. It is also much easier to get ranked for.

Create a Squidoo Lens like before, using the new article and link that article to a Second Tier category or money page on your site that is optimized for that phrase.

Then, and here’s where the magic comes in, write 3 or 4 similar, unique, but much shorter articles optimized for the same keyword phrase and place those on Other Authority sites such as Hubpages or Wordpress and link those articles to your Squidoo Lens.

The chances of that lens now ranking in the top ten on Google for that keyword phrase have just increased at least tenfold!

You can mix and match this strategy to capture more than one spot in the top ten as well.

For example, now write another article optimized for the same keyword phrase as before and place it on a Hubpages page linking again to your Second Tier category or money page.

Then write 3 or 4 shorter article targeting the same keyword phrase and place them on Different Authority sites, one could even be Squidoo, and link those back to your Hubpages page.

Just like with the Squidoo results before, the chances of the Hubpages page ranking in the same top ten as the Squidoo page has just increased tremendously.

So now you have a Squidoo Lens and a Hubpages page both appearing in the top ten results for the same money phrase!

By capturing the first 2-3 spots in the top ten search results, you could easily get 60% of all traffic to the search engine for that phrase!

To take this one step further, now bookmark those 3-4 shorter articles using bookmarking sites like Digg, Stumble Upon etc.

No need to worry about being banned from the bookmarking sites because you’re not bookmarking your own site over and over, you’re bookmarking different pages on authority sites.

When you’re finished, why not twitter you’re new pages as well?

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One mistake that many people make is sending their PPC traffic to an unfocused or bad landing page.

You want the landing page to be relevant to what that person searched for. This will ensure that your visitor doesn’t simply click away the second they land on your page.

People are often trying to find something very specific, and if it’s not clear that you have what they want you’ll lose that visitor fast. If you make an effort to customize a landing page that is relevant to your website you will find that your traffic converts a lot better.

This often means sending visitors to different web pages depending on the keyword they clicked on.

For example, if one of your keywords targets “natural acne treatments for sale,” you want to make sure the page people come to clearly showcases these natural acne treatments.

If a different ad created references “homemade recipes for acne,” that landing page had better show some homemade recipes.

It might seem picky, but the more targeted your page is, the more likely your traffic is to convert into sales.

But that’s just one reason for a targeted landing page and it is meant for the customer.

There is another reason as, if not more,  important to match your landing page directly to the keywrod that is being used in the ad, and that is: relevancy score.

The relevancy score that a search advertiser such as Google Adwords and Yahoo, assigns to each of your ads and keywords directly affects how your ads are shown in the SERPs and how much you pay for the clicks on a per keyword basis.

If your ad is not relevant to the landing page, you may end up paying alot more – up to $10 – per click!

Whereas if your ad is extremely relevant to your landing page, you may actually pay less and rank higher on the page than advertisers paying more than you for the same keyword and click.

This is their way of rewarding you for taking the time to provide quality and relevancy to the searchers.

Pay Per Click Tip #5 will be coming tomorrow so be sure to bookmark and come back!

If you found this tip useful, click the twitter link below and send it to your tweeps…

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One of the most important article marketing tips you can follow is to focus on your author’s resource box. This is your “take” for your site, whereas the actual article body is your “give” to the directory.

Your author’s resource box should contain a compelling reason for people to continue on to your website. You may talk a little about yourself, but it really has to be more about the reader and what he/she wants.

For example, if your website is offering a solution for people that need links, you want to give them a reason to visit. Clearly, you need to let them know that you have the answer they are looking for in order to get them to visit your website.

A huge part of crafting a great resource box is including one or more links to your website. Different directories have different rules about this, but the standard is to allow you to include two links. You want to surround these links in what is called “anchor text.” This is simply a way for you to name the link to let the search engines know exactly what your site is about.

Here is an example author’s box that we use on some of our submissions:
*********************************************************************

We use www.NextGenlinks.com It’s a revolutionary new white-hat software
that builds relevant, deep links to all of the pages of your site on auto pilot!”
NextGenlinks.com is the ONLY link building software program that is designed
to create high quality, relevant, one way links to EVERY page on your site
Resulting in hundreds of TOP TEN listings in Google, Yahoo & MSN.

*********************************************************************

In this resource box we have added two links, one which is targeting the keyword “www.NextGenLinks.com” – because many people search for our site by name -  and one targeting a long tail keyword phrase “link building software program“.

The html for these links would look like this:

<a href=http://www.nextgenlinks.com>www.NextGenlinks.com</a>

and

<a href=http://www.nextgenlinks.com>link building software program</a>

The html for the entire resource box would look like this:

*********************************************************************

We use <a href=”http://www.NextGenlinks.com”>www.NextGenlinks.com</a> It’s a revolutionary new white-hat software
that builds relevant, deep links to all of the pages of your site on auto pilot!”
NextGenlinks.com is the ONLY <a href=”http://www.NextGenLinks.com”>link building software program</a> that is designed
to create high quality, relevant, one way links to EVERY page on your site
Resulting in hundreds of TOP TEN listings in Google, Yahoo &amp; MSN.

*********************************************************************

Article Marketing Tip #5 will be coming tomorrow so be sure to bookmark and come back!

If you found this tip useful, click the twitter link below and send it to your tweeps…

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There are many people who think that in order to rank highly in search engines, they need to stuff their keyword in their article an excessive amount of times. This is definitely not the best way to attract readers or get traffic to your website.

The search engines are also getting smarter and they know when you’re trying to game them.

It is much better to weave your keywords in more naturally. This will serve both the search engines and your readers. There is no set keyword density that works well, but many experts suggest you stick to around 2% or less. That means for every hundred words you would include the keyword about 2 times.

Remember — the search engines can tell if you’re trying to stuff your keyword in your article. Their main goal is to provide a good user experience for people who use their search engine, and your main goal is to get people to your website.

It makes sense, then, that you would strive to provide good content that the search engines will like and that people find useful when they visit your website.

Article Marketing Tip #3 will be coming tomorrow so be sure to bookmark and come back!

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With millions of websites currently offering information and many more beginning each day, how is the Internet search engine supposed to find your website over the other one million in your niche? Links are the key and building more backlinks to a website will improve the chance that your URL will be featured on the top page of the search engine. Building these backlinks can take a huge amount of time; even more than one person can manage on their own. Link automation is the solution.

What is Link Automation?

There is very little reference on the Internet to link automation and this could be due to the fact that many people believe automation will hurt a website. On the contrary, link automation works to improve the SERP not hinder it.

Much of the strife surrounding the term “automation” involves the black hat SEO tactics used by companies who promise their clients a number one ranking in Google, or some other search engine, in just a few days. These companies use spam comments and robot article rewriters to push a huge amount of content and links onto the Internet in a short amount of time. Yes, these tactics hurt a website eventually, but link automation does not use these same methods.

Link automation is the process of spreading links throughout the Internet in a safe and effective manner. Article directories like iSnare, for instance, accept promotional articles and pass those article on to other article directories. Users are able to then reprint these articles on their blogs or websites as long as the resource box, with links, is published as well.

While this may seem like a slow method of promotion, let’s take a look at the math involved.

1 Article with 2 Links is published. = 2 Links

That 1 Article with 2 Links is pushed to 9 additional article directories. = 20 Links

On each of those article directories, 10 people choose to republish the 1 Article with 2 Links. = 220 Links

Link automation has grown those initial 2 links to more than 200 links in just a short period of time and this is a very conservative example. Taking the above example into consideration, if link automation was practiced with one article submission every day for a week, the link total could rise to more than 1500 links. Stretch that out to a month and the total links back to your website could number more than 6000.

Link Automation With Software

Nextgenlinks is the only white hat software out there (that we know of) that automates the deep link building process. With only 15 minutes of time spent adding your website to the link automation software, your site will soon be building SEO friendly backlinks slowly but surely (the way the search engines like it!)

The software is set up to work with every page of your website and can be implemented in less time than it takes to write one article for an article directory.

Link automation is the solution to that “Not So Great” page rank. Building more links means building more traffic and that means making more money.

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