With talks about Twitter updates being indexed by Google, a question recently came to mind.

Many Twitter users update to Twitter and other social networking websites with the same information duplicated. For instance, Twitter and FaceBook can be linked so when a post is published on one it will be duplicated on the other.

Even though there have been debates about duplicate content and search engine ranking, many marketers choose not to duplicate content for fear of the invisible red flag from Google. But, what about duplicate social networking posts?

Personal Versus Professional

Now, the casual social networking user will probably have nothing to worry about. The update about Cindy finally getting her braces off will not include links to a website or business, in most cases. However, the Internet marketer and website business often include links in their posts to website main pages, inner pages and articles used to market a business. If these posts are duplicated, exactly, will the search engine see them as SPAM?

The trouble with social networking is connectivity. This social network is connected to that social site and that social site is connected to another social network and on and on…

There was once a time when being a member of a social network meant being social, but those times have been replaced with mass updates, link posting and hourly pushes to read this and click here.

There are literally hundreds of social networks out there and if all of them eventually have their posts indexed by major search engines, how will the bots differentiate between the SPAMMERS and the businesses just trying to increase popularity the right way? It could all weigh on duplication.

Retro Indexing or Future Indexing

Another huge question about the indexing of social networking posts is when the indexing will start. If the indexing is retro fitted and all past updates are indexed, it could mean a HUGE shift in the top 10 rank listing for popular keywords.

Just imagine 10,000 or 20,000 posts being indexed from various social networks all containing back links to inner pages of a website. That could be enough to blow up servers with an over abundance of traffic hitting the website.

The Place for Social Networks in the Search Engine Results

Despite the troubles that could result from search engines indexing social network posts, there is a very real need for this integration to occur. When a fierce battle for the top 10 page is being constantly fought, website owners and Internet marketers use every tactic they can to increase traffic.

For the website that has chosen to integrate social networking, that upper hand could fall in their corner. Social networking with links is link building – the search engines just have to catch up.

So, whether or not the duplicate content will count against social networking businesses or not will probably be an issue hidden in the new algorithm for the most popular engines. Until the Tweets, bulletins and updates are indexed, we will just have to continue being social.

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StumbleUpon has been one of those fun sites where the user can click and find websites they never knew existed.

Writers often use the “stumble” button to find new and exciting information for their books, websites and blogs.

Internet marketers have also been utilizing the “stumble” button from time to time as a source of incoming links and potential traffic.

But, with only 8 million users a month, there was no competition compared to the major search engine and social networking websites, until now.

StumbleUpon is ready to rebirth itself as a viable search engine which could mean more traffic for those stumbled websites.

The New Social Networking Search

The new StumbleUpon has one major feature that the previous version did not, search. Users can search the websites other community members have stumbled for information the community thinks is worth looking into.

If a user needs information on Women’s Health, they will be able to search that keyword. But, the results will be limited to the websites stumbled by users.

There are currently 35 million websites indexed in the StumbleUpon search engine. This number is sure to increase as soon as article marketers and Internet marketers get a whiff of the new social networking search engine aiming to position itself between Google and Twitter.

But why is StumbleUpon angled at just the right place to hit it big?

Unlike Twitter, FaceBook and MySpace, the information shared on StumbleUpon is linked to the Internet. The users find relevant content and share that content with other Stumble users.

There is a personal side to StumbleUpon, but this side is not as personal as many other social networking websites which could lend to the clout of the links being submitted to StumbleUpon.

Growing Traffic In Groups

Now, just because StumbleUpon is not your common social network, does not mean those other networks are not just as important for link building, traffic growth and website popularity.

For this reason, users of the StumbleUpon search engine will have the opportunity to share the information they find on other popular social networks.

With whispers about social network updates and content soon being indexed on search engines, do you realize what this StumbleUpon change means for link building?

A website URL that is stumbled is indexed on the new StumbleUpon search engine. That website is found by a StumbleUpon user and shared on FaceBook.

A friend finds the link very interesting and Tweets about the website. Followers click through to the website and decide to share it with their friends and post the link on MySpace. From one stumble grew a viral link.

StumbleUpon does have the opportunity to change the face of Internet marketing by integrating the social networking quality readers love and the viral link building that website entrepreneurs need to increase traffic and profits.

This could be a fantastic platform for boosting website presence and popularity which could mean some changes in the search engine rankings placement pages.

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Here’s a follow up to our previous post on interlinking your social pages and posts.

In order to get the best ranking results from your social pages and posts, there are
a few things you need to know about how Google manages to index the billions of new
posts per day, and which ones they decide to add as search results.

The first thing you need to know is that the social pages that are indexed are no longer
stored on a hard disk like they were ten years ago. Instead, the results are stored in
RAM across thousands of machines which is incredibly fast but also very volatile.

This is necessary because there are so many new posts that storing them in a hard disk
memory and sorting them later for the index is not an option. They have to be stored
temporarily and organized practically immediately for near instant (within minutes)
inclusion in the SERPs.

This means two things, because RAM is so volatile, a small system glitch or power
outage on the machine that is storing your new post could mean that the data is deleted
and will never appear in the index, second that the SE needs to find a way to pick out
the few pages and posts from each social network that they are going to index and add
to the serps, and they need to do it fast.

Not all new sites are treated this way, this is a new index system that was developed
specifically for social networks and sites because they are updated so frequently and the
data becomes outdated so quickly. We have seen pages that have been posted to Digg
appear in the serps in as little as two minutes and typically within 5.

With that in mind, the second thing you need to know is…

Obviously, every new social page such as a Digg post or a Squidoo lens cannot become
a top ten listing, regardless of how well optimized it is, otherwise the search engine
results pages (serps) would change every second!

So Google looks at a couple of things to determine the ranking of a users page or post.
First they look at the at the amount of time a post stays on the main page of the social
site and then they look at the amount of views it gets, how many users link to it, and
the amount of time users spend viewing the page.

What does this mean? It means that you need to find ways to get your new pages and posts
to remain on the main page of the social site longer, you have to get eyeballs looking
at them and you need to make sure they are looking at them for a long time, long enough
to read them in their entirety.

In conclusion…

First and foremost, and although I did not mention this before, it should make perfect
sense: The title of your post, page, lens etc. is the most important part of the process!
The more interesting and thought provoking it is, the better the likelihood of it getting
clicked and read.

Try to get your pages, posts etc. listed in the featured section of the social site main
page, the longer the post remains there, the better the chances of it becoming a top ten
search engine result.

Another way to keep it on the main page longer is to get your readers to vote it up, this
feeds into the next thing to do, which is…

Get people reading your new post as soon as it is posted, twitter it, send an email to
your list, post it on facebook etc. The more people that read your new page the better the
chances again, of it staying on the main page and ranking in the serps.

And this should go without saying, but I’m gonna say it anyway, make the post interesting
and informative so that the people reading it will read it all. This not only helps get the
current post listed, but it assures that the next time you make a post and ask your readers
to take a look, they will, because they expect it to be good.

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Blogger.com is a free blogging platform that is owned by Google.

One strategy is to set up a blogger blog as your main website. It’s quick and easy.

Another strategy is to set up a Blogger blog as a method to get links to your main websites.

When you set up a blog with Blogger it will be created as a sub domain on the blogspot.com domain. (For instance http://nextgen-links.blogspot.com )

That means you get all the link juice that comes from an authority site like blogger, which is a great thing for you.

To take advantage of this strategy for the search engines, you’d want to create a “mini blog” on Blogger that links back to your own site. This is a similar concept to adding articles to an article directory, though you have more control over the blog. The downside is that you don’t get the built-in article directory traffic.

The more entries you add, the more likely you are to be found by other Blogger.com users, and to rank highly in the search engines because your blog is coming from such a respected domain.

Since you’re linking back to your main website you should start to see your traffic and search engine rankings increase. Remember that every little bit helps, and that results build over time, so each of these strategies will work together to increase your overall traffic.

Web 2.0 Social Sites Tip #4 will be coming tomorrow so be sure to bookmark and come back!

If you found this tip useful, click the twitter link below and send it to your tweeps…

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One mistake that many people make is sending their PPC traffic to an unfocused or bad landing page.

You want the landing page to be relevant to what that person searched for. This will ensure that your visitor doesn’t simply click away the second they land on your page.

People are often trying to find something very specific, and if it’s not clear that you have what they want you’ll lose that visitor fast. If you make an effort to customize a landing page that is relevant to your website you will find that your traffic converts a lot better.

This often means sending visitors to different web pages depending on the keyword they clicked on.

For example, if one of your keywords targets “natural acne treatments for sale,” you want to make sure the page people come to clearly showcases these natural acne treatments.

If a different ad created references “homemade recipes for acne,” that landing page had better show some homemade recipes.

It might seem picky, but the more targeted your page is, the more likely your traffic is to convert into sales.

But that’s just one reason for a targeted landing page and it is meant for the customer.

There is another reason as, if not more,  important to match your landing page directly to the keywrod that is being used in the ad, and that is: relevancy score.

The relevancy score that a search advertiser such as Google Adwords and Yahoo, assigns to each of your ads and keywords directly affects how your ads are shown in the SERPs and how much you pay for the clicks on a per keyword basis.

If your ad is not relevant to the landing page, you may end up paying alot more – up to $10 – per click!

Whereas if your ad is extremely relevant to your landing page, you may actually pay less and rank higher on the page than advertisers paying more than you for the same keyword and click.

This is their way of rewarding you for taking the time to provide quality and relevancy to the searchers.

Pay Per Click Tip #5 will be coming tomorrow so be sure to bookmark and come back!

If you found this tip useful, click the twitter link below and send it to your tweeps…

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