Article Marketing Tip #4: Focus on Your Author’s Resource Box

Stewart — Tue, 15 Sep 2009 15:41:48 +0000

One of the most important article marketing tips you can follow is to focus on your author’s resource box. This is your “take” for your site, whereas the actual article body is your “give” to the directory.

Your author’s resource box should contain a compelling reason for people to continue on to your website. You may talk a little about yourself, but it really has to be more about the reader and what he/she wants.

For example, if your website is offering a solution for people that need links, you want to give them a reason to visit. Clearly, you need to let them know that you have the answer they are looking for in order to get them to visit your website.

A huge part of crafting a great resource box is including one or more links to your website. Different directories have different rules about this, but the standard is to allow you to include two links. You want to surround these links in what is called “anchor text.” This is simply a way for you to name the link to let the search engines know exactly what your site is about.

Here is an example author’s box that we use on some of our submissions:
*********************************************************************

We use www.NextGenlinks.com It’s a revolutionary new white-hat software
that builds relevant, deep links to all of the pages of your site on auto pilot!”
NextGenlinks.com is the ONLY link building software program that is designed
to create high quality, relevant, one way links to EVERY page on your site
Resulting in hundreds of TOP TEN listings in Google, Yahoo & MSN.

*********************************************************************

In this resource box we have added two links, one which is targeting the keyword “www.NextGenLinks.com” – because many people search for our site by name - and one targeting a long tail keyword phrase “link building software program“.

The html for these links would look like this:

www.NextGenlinks.com

and

link building software program

The html for the entire resource box would look like this:

*********************************************************************

Article Marketing Tip #5 will be coming tomorrow so be sure to bookmark and come back!

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Article Marketing Tip #4: Focus on Your Author’s Resource Box