SEO experts agree that internal links, or deep links, play a very important role in the search engine popularity of a website. Think of the internal pages of a websites as the back roads in a city. The cars drive through the main streets very frequently, but that does not mean traffic does not flow to the smaller side roads as well. Internal links provide these “cars” with a new place to visit and love. The same goes for link popularity. The deep pages of a website need to gain backlinks in order to feel a bit of that traffic flow.

SEO Link Building for Trusted Websites

Websites with trusted rankings on the search engines often feel as though they have no need for internal linking, but that is not the case. However, building internal links for trusted websites may be harder than for newbie websites. Being trusted means holding a bit of Internet clout and that clout cannot be thrown around to any and every website on the Internet. Deep links for the trusted website should be scattered lightly to boost that trust.

Established websites may also benefit from navigation structural changes and simplifying the movement through their website. No user should ever get lost in a website without a clear path back to their starting destination. It is also important that all of the website content be accessible with as few clicks as possible. If the reader cannot find your information, they are not going to stick around forever.

The Outbound Link and SEO Link Building

Another misunderstanding between the SEO creators and the website owner is in the value of the outbound link. The search engine bots do not want websites that are full of themselves. What they want are websites that offer great information and links to other sources of complimentary information. There are three main rules to linking out to other websites, always use anchor text that is relevant to your site and theirs, link to content that is similar to your own and choose anchor text words that mirror your website keywords.

Some website owners worry about passing their website popularity through the links. This is often termed Do Follow. The Do Follow attribute has been a confusing trait, but one that can be easily explained. Do Follow means one website is vouching for another. No Follow is the opposite. When link building, it is important to establish only Do Follow links. Why would a search engine give props to a website for linking out to another website they do not trust.

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Your author’s resource box should contain a compelling reason for people to continue on to your website. You may talk a little about yourself, but it really has to be more about the reader and what he/she wants.

For example, if your website is offering a solution for people that need links, you want to give them a reason to visit. Clearly, you need to let them know that you have the answer they are looking for in order to get them to visit your website.

A huge part of crafting a great resource box is including one or more links to your website. Different directories have different rules about this, but the standard is to allow you to include two links. You want to surround these links in what is called “anchor text.” This is simply a way for you to name the link to let the search engines know exactly what your site is about.

Here is an example author’s box that we use on some of our submissions:
*********************************************************************

We use www.NextGenlinks.com It’s a revolutionary new white-hat software
that builds relevant, deep links to all of the pages of your site on auto pilot!”
NextGenlinks.com is the ONLY link building software program that is designed
to create high quality, relevant, one way links to EVERY page on your site
Resulting in hundreds of TOP TEN listings in Google, Yahoo & MSN.

*********************************************************************

In this resource box we have added two links, one which is targeting the keyword “www.NextGenLinks.com” – because many people search for our site by name -  and one targeting a long tail keyword phrase “link building software program“.

The html for these links would look like this:

<a href=http://www.nextgenlinks.com>www.NextGenlinks.com</a>

and

<a href=http://www.nextgenlinks.com>link building software program</a>

The html for the entire resource box would look like this:

*********************************************************************

We use <a href=”http://www.NextGenlinks.com”>www.NextGenlinks.com</a> It’s a revolutionary new white-hat software
that builds relevant, deep links to all of the pages of your site on auto pilot!”
NextGenlinks.com is the ONLY <a href=”http://www.NextGenLinks.com”>link building software program</a> that is designed
to create high quality, relevant, one way links to EVERY page on your site
Resulting in hundreds of TOP TEN listings in Google, Yahoo &amp; MSN.

*********************************************************************

Article Marketing Tip #5 will be coming tomorrow so be sure to bookmark and come back!

If you found this tip useful, click the twitter link below and send it to your tweeps…

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Do I Have Too Many Keywords?

Keywords are like keyholes the search engine bots can use to rank your website. Each keyword will be ranked on a different results page. For instance, “internet marketing” is a different keyword than “internet market”. If your website is trying to push too many keywords the page rank could start sliding the wrong way.

The better choice is to pick just a few keywords and create multiple deep pages within your URL with at least 2% keyword density for your keywords.

Is My Website Search Engine Friendly?

Many website owners have zero idea what this question is referring to. A website is considered search engine friendly when the search engine bots can easily access the pages of the website. This requires clean website coding. Things like bad coding, dead links and no robots.txt page can cause difficulty for the search engines which will affect page rank.

What Are My Competitors Doing to Be Successful?

There is nothing wrong with doing a search for your keyword and visiting each of the websites that are above you on the results page. These websites are evidently doing something that your website is not and you need to know what that something is.

A website’s rank is established by age of the domain, number of backlinks, keyword percentage and more. The competitor URL should be analyzed using an online tool like dnscoop.com (or similar). These tools will tell how many backlinks are leading to the website. The content on the pages of the website can also be placed into a keyword software to show which keywords are being used and at what percentage.

Is My Marketing Plan the Best For My Business?

The marketing plan consists of a guideline for promotion. This plan includes backlinking, article promotion, directory submissions and adding new content to the website. Social network and blog updates are also part of the marketing plan. Taking a look back at the marketing plan to see what is working and what is not working can help the business to tweak those results.

Am I Building the Right Links?

Many marketing plans include strong backlink building plans, but are deep links included in the plan? The deep link points to an underlying page of the website.

Think…www.yourpage.com/page3/page2/page1.html

The deeper the page you are linking to, the more the search engine bots will love that link. Deep link building should be a daily task. The more pages on the website, the more links that need to be established.

The task can be huge, especially if a website is just starting to push the deep links. Link building services work with the business to gain links to every page on the website over time.

Every website can be a successful website if a self evaluation is completed once in a while. Asking just these 5 questions can lead to a new and exciting marketing vision that will push your website to the upper ranks of the search engine results.

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On many article submission websites, the articles published can be edited at any time. These edited articles will often be placed back in the editing queue, which means a bit of a delay before the new version is published, but that is no problem when compared to writing a whole new article.

Why Edit a Published Article?

When you first published the article to the submission website, you probably had fewer pages on your site. Or, maybe the keyword research was lacking and you just stuck any keyword in the resource box linking back to your home page. The article can be edited both for content and to refresh that resource box which is where the back link is often located.

Content can be edited for a variety of reasons. Maybe you knew little about keyword density or you want to refresh the content published to reflect changes in the article topic. Refreshing content with up to date information is a great way to revive old, stagnant article directory submissions.

Editing the resource box begins with a relevant keyword. The keyword you now use regularly is the one that your search for when testing your SERP. This keyword, or phrase, is the same one that needs to be hyperlinked in your resource box. This keyword does not, however, need to utilize the same URL in every box. Take a look at the example below:

Resource Box 1: To learn more about <a href=”http://yourwebsitename.com/page2″>one way links</a> Your Website Name can help.

It is the power of <a href=”http://yourwebsitename.com/page10″>backlinking</a> that means you can Get More Traffic tomorrow.

This resource box uses two different keyword phrases and two different URLs directed at the main website. The URLs are deep which means they are not leading to the main page, but rather they are leading to one of the inner pages of the website.

The resource box can remain the same on several articles with a simple change to the inner page URL for other articles. By changing up the resource boxes on your article directory submissions, there is equal link love to all of the pages of your website.

A Huge Task For One Person

An established website with several layers of pages may have a bit of trouble keeping track of all the pages that need links on the web. Building backlinks is a slow process that requires quality over quantity and a strong sense of accounting methods. A backlink building company may be able to help make the process easier and more effective by tracking ALL of the pages on your website and the number of links established for each page (especially the deep pages).

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Let’s say you have an established website with hundreds of pages of quality content. Those pages have a good number of backlinks on all the major search engines. You have not forgotten the deep backlinks and you are climbing in the SERP toward the number one spot. What is there left to accomplish? How about international fame.

Many website and business owners will focus on their own native language for their website. But, if the product they have to offer can cross language barriers, why stop at a high SERP for Google.com? What about the foreign language search engines? Can your product or service cross the language barrier?

Moving From English to Worldly

Building a website that compliments other languages is quite simple with the power of outsourcing. The content on your website will need to be translated by a writer that speaks both English and the new language. The first choice, due to popularity, would be Spanish.

Once the website pages are all translated, website owner or business could work with the webmaster to include the translated pages on the website. Once active, these pages will be viewable with the click of a button or a flag representing the new language compatibility.

With a translated website comes a whole new world of traffic and backlinking opportunities. There are social networks and article submission websites that are open to languages other than English. These will be the focus of the new website pages. If the translated pages are in Spanish, for instance, Tuenti can be used to market those pages and build backlinks. Tuenti is a Spanish based social network.

Alternative When Money is Just Not There

If there is very little money in the marketing budget, the backlinks can still be gained from other country specific search engines. Wordpress based websites can install a plug-in to translate their pages into the language of their choice. This allows the user to read the post in their choice of language without paying the price of translation. The plug-in will only work, however, with words and not images so if that header is an image file you will need to change it out for the translation tool to work.

The world of SEO and building quality backlinks is not limited to English based search engines. If you want to gain more backlinks, open up your website to other languages and more readers. They will link to your website, they will Tweet your website and they will share your links on their social networking pages. A backlink is a backlink no matter what language it is in.

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Here’s the way deep link building works: Say you have a website with a home page, a depository of informative articles, some sections on various products you sell, and some pages describing affiliates that you recommend. All of those articles, product pages, and affiliate profiles are deep pages. Deep pages are pages that are embedded deeper into the website than just the home page.

To help you understand why deep links are so valuable, think about a person who is searching for “treatments for gout”, as an example. If they put in this search term, how valuable is it for them to see the homepage of a medical website, rather than see the deep page that actually talks about treatments for gout?

So, when people are on other websites and they see a link to your website that has to do with what they’re interested in, they are “targeted traffic.” This means that you have what they’re specifically looking for, and they are then more likely to buy a product or click on an ad from that webpage.

Deep Linking and Search Ranking…
Deep link building is also important for search rankings. One reason websites like Wikipedia are so high up in the search engine results is because people all over the Internet place deep links to Wikipedia. That means that someone will put a link to a specific topic on Wikipedia in their articles and web pages and that increases Wikipedia’s credibility as a valuable site. Search engines love deep links, because they show that people are interested in more than just the main page of a website.

If you compare a website to a house, there’s the front door (which is the main page), and there are a bunch of side doors. Deep links are like side doors into a website, and they give users exactly what they’re interested in on a website. So, if you practice deep link building, you are going to get people from other websites going to the pages on your website that they’re interested in.

Higher and Higher…
If you get enough deep link building from various websites, you will not only get more traffic from people who follow those links, but you’ll get more traffic from a higher search engine ranking. A higher search engine ranking means more people will have deep links to your site, and it gets easier from there.

So now that you know all of this, how can it help you if you’re already struggling to get traffic to your site? You should know that search engine optimization is a critical part of getting targeted traffic, but you should also consider a professional link building service like NextGenLinks.com. The job of these services is to get you organic deep links that raise your ranking naturally and get you more traffic.

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If you know for a fact you have linked to websites with high quality content and the links match the content on the internal page, it may ease your mind to know your time has not been wasted. However, deep linking does not end here. You still have to consider internal link structure for deep links.

What is Internal Link Structure?

Internal link structure refers the actual clickable text on the link coming into your site. This text is known as “link text” or “anchor text.” The two phrases are synonymous with one another, so if you are doing further research on internal link structure, both terms refer to the same strategy.

Why Does Internal Link Structure Matter?

If you have not paid attention to this aspect of your deep linking strategy, it could be to blame for a lower ranking with the search engines. Why?

 Anchor Text Association with Web Page: When you think of the term “anchor,” it generally means a point of support, or a means of securing something such as a vessel in the water with a rope. By this definition, anchor text that provides a link to your site essentially serves the same purpose, so it must relate to the content on the page it is linking to.

 Keywords: Each page of content on your website is associated with specific keywords that you determine during your keyword research. If the page content is based on these keywords then they also need to appear the “link text” or “anchor text.” This step ensures the content the visitor is about to view is exactly what they are looking for. If the search words are absent, the link ends up misleading the visitor and they are more likely to click away from the page immediately after they arrive.

 Search Engines: The search engine spiders view your page along with all of the backlinks and deep links that are connected to your home page and internal pages. In the eyes of the search engine, your pages have more validity if the links are directly associated with the content on each page. This further improves your search engine ranking as well as provides you with specifically targeted organic traffic.

A word of caution about using keywords in the anchor text: Remember to avoid keyword stuffing at all costs, because this defeats the purpose and creates confusion for the person viewing the link. The anchor text should use keywords, and at the same token, make it clear to the visitor exactly what to expect after clicking on the link.

 Link Placement: As part of the internal link structure, the search engines also take into account the placement of an internal link. As a general rule, most webmasters place the internal links in the content area of the page because they are considered helpful links. If they are placed in other areas of the pages the search engines may interpret them as being hidden and insignificant.

Internal link structure for deep links is an important strategy if you are to get optimum results from organic searches. Keep in mind that the anchor text is one of the key factors that tell the search engine exactly what the page is about. If you get the internal linking strategy right the first time, you will not need as many links on your website to get great search engine rankings.

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Most recreational webmasters completely ignore them, while others swear by them. Some Major League websites have even gone as far as to launch lawsuits against deep linking in an attempt to limit direct access to inner pages of their sites, like sales and order pages, claiming it undermines their sales process and bypasses advertisers.

Despite the controversy, for those in the know, deep links have become an essential part of their SEO strategy and the benefits are indisputable.

For those who don’t know what a deep link is, it is simply a link from a page on one website that links directly to an inner page of another website. Unlike what is commonly referred to as a backlink that simply links to the homepage, deep links typically point to a specific piece of information or relevant topic on an inner page.

I’m a huge fan of Deep Links, while getting links to your homepage certainly has it’s place in SEO, it doesn’t even come close to the results you get from a deep link.

A recent report from Nielsen stated that in the year 2004, about 40% of people traveled to a website via the homepage and then drilled down to what they were looking for and only 60% arrived via a deep link.

In 2008, only 25% of all visitors arrived at websites via the homepage, the rest perform specific keyword searches using “long tail keyword phrases” and expect to go directly to the information they are looking for.

We live in an age where people have a serious attention deficit, and on top of that we expect instant gratification. Especially when it comes to technology like the Internet.

Google and other Search Engines know this, not only do they know it, but they are partially responsible for it. By creating smarter Search Engine algorithms and producing more relevant search results, users have become more accustomed to finding what they are looking for, instantly.

It leads to reason then, that you should make it as easy as possible for the Search Engines to find and rank your inner pages. A few relevant deep links will do just that.

Having a sitemap and an optimized internal linking structure for your site is important as well and it helps the Search Engine robots drill down through your site and create a list of pages for inclusion in their databases, but it does not guarantee that those pages will ever rank well in search results.

The reason for this is obvious, well maybe not obvious to us, but it is obvious for the search engines. You see, internal links are created by the webmaster and are very biased in nature, in other words, the SE’s cannot trust them. You can blame the thousands of unscrupulous webmasters that have tried to take advantage of the SE’s using sneaky black hat methods for that.

On the other hand, a one way deep link coming from another website pointing to an inner page on your site is like a direct, unbiased recommendation for the content on that page.

The search engine robots will follow these links, and again using very smart algorithms and technology, will extract data and determine the value of the page, links and thus inclusion in future search results.

There are many other factors that come into play when determining the value of a deep link and we have discussed some of them in depth at our blog over at NextGenerationLinks.com, so be sure to stop by and join the conversation by leaving your comments.

There are other benefits to deep linking as well, some of these are fringe benefits that come as a result of having more traffic direct to inner pages on your site.

For example, Advertising.

You can now sell advertising on these inner pages for a higher price once you prove the amount of traffic they are getting. This type of advertising is easier to sell as well, since the traffic is much more targeted and will convert to sales at a much higher rate.

You can easily prove your traffic by using free tools such as Google Analytics to get detailed traffic statistics.

In future articles we will discuss the structure of your site to properly handle the traffic you get from deep links as well as the importance of having outgoing links on all pages of your site.

For an Automated Solution to your Deep Link Building Needs, Take a look at Nextgenlinks.com

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