Many website owners are confused about how to build deep links and how often these links should be added to the Internet. SEO as a whole is a detailed process with many website owners sticking with the most obvious SEO tactics like keyword usage because they simply do not understand the rest. Building internal links is much more important than the links to the main URL of a website, did you know that?

SEO experts agree that internal links, or deep links, play a very important role in the search engine popularity of a website. Think of the internal pages of a websites as the back roads in a city. The cars drive through the main streets very frequently, but that does not mean traffic does not flow to the smaller side roads as well. Internal links provide these “cars” with a new place to visit and love. The same goes for link popularity. The deep pages of a website need to gain backlinks in order to feel a bit of that traffic flow.

SEO Link Building for Trusted Websites

Websites with trusted rankings on the search engines often feel as though they have no need for internal linking, but that is not the case. However, building internal links for trusted websites may be harder than for newbie websites. Being trusted means holding a bit of Internet clout and that clout cannot be thrown around to any and every website on the Internet. Deep links for the trusted website should be scattered lightly to boost that trust.

Established websites may also benefit from navigation structural changes and simplifying the movement through their website. No user should ever get lost in a website without a clear path back to their starting destination. It is also important that all of the website content be accessible with as few clicks as possible. If the reader cannot find your information, they are not going to stick around forever.

The Outbound Link and SEO Link Building

Another misunderstanding between the SEO creators and the website owner is in the value of the outbound link. The search engine bots do not want websites that are full of themselves. What they want are websites that offer great information and links to other sources of complimentary information. There are three main rules to linking out to other websites, always use anchor text that is relevant to your site and theirs, link to content that is similar to your own and choose anchor text words that mirror your website keywords.

Some website owners worry about passing their website popularity through the links. This is often termed Do Follow. The Do Follow attribute has been a confusing trait, but one that can be easily explained. Do Follow means one website is vouching for another. No Follow is the opposite. When link building, it is important to establish only Do Follow links. Why would a search engine give props to a website for linking out to another website they do not trust.

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One of the most important article marketing tips you can follow is to focus on your author’s resource box. This is your “take” for your site, whereas the actual article body is your “give” to the directory.

Your author’s resource box should contain a compelling reason for people to continue on to your website. You may talk a little about yourself, but it really has to be more about the reader and what he/she wants.

For example, if your website is offering a solution for people that need links, you want to give them a reason to visit. Clearly, you need to let them know that you have the answer they are looking for in order to get them to visit your website.

A huge part of crafting a great resource box is including one or more links to your website. Different directories have different rules about this, but the standard is to allow you to include two links. You want to surround these links in what is called “anchor text.” This is simply a way for you to name the link to let the search engines know exactly what your site is about.

Here is an example author’s box that we use on some of our submissions:
*********************************************************************

We use www.NextGenlinks.com It’s a revolutionary new white-hat software
that builds relevant, deep links to all of the pages of your site on auto pilot!”
NextGenlinks.com is the ONLY link building software program that is designed
to create high quality, relevant, one way links to EVERY page on your site
Resulting in hundreds of TOP TEN listings in Google, Yahoo & MSN.

*********************************************************************

In this resource box we have added two links, one which is targeting the keyword “www.NextGenLinks.com” – because many people search for our site by name -  and one targeting a long tail keyword phrase “link building software program“.

The html for these links would look like this:

<a href=http://www.nextgenlinks.com>www.NextGenlinks.com</a>

and

<a href=http://www.nextgenlinks.com>link building software program</a>

The html for the entire resource box would look like this:

*********************************************************************

We use <a href=”http://www.NextGenlinks.com”>www.NextGenlinks.com</a> It’s a revolutionary new white-hat software
that builds relevant, deep links to all of the pages of your site on auto pilot!”
NextGenlinks.com is the ONLY <a href=”http://www.NextGenLinks.com”>link building software program</a> that is designed
to create high quality, relevant, one way links to EVERY page on your site
Resulting in hundreds of TOP TEN listings in Google, Yahoo &amp; MSN.

*********************************************************************

Article Marketing Tip #5 will be coming tomorrow so be sure to bookmark and come back!

If you found this tip useful, click the twitter link below and send it to your tweeps…

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What is the difference between Internet marketing and aggressive Internet marketing? Anyone can write a few articles for a directory and establish a few links to a main web page. The more aggressive the marketing campaign, the more you will need to understand the importance of these 5 questions.

Do I Have Too Many Keywords?

Keywords are like keyholes the search engine bots can use to rank your website. Each keyword will be ranked on a different results page. For instance, “internet marketing” is a different keyword than “internet market”. If your website is trying to push too many keywords the page rank could start sliding the wrong way.

The better choice is to pick just a few keywords and create multiple deep pages within your URL with at least 2% keyword density for your keywords.

Is My Website Search Engine Friendly?

Many website owners have zero idea what this question is referring to. A website is considered search engine friendly when the search engine bots can easily access the pages of the website. This requires clean website coding. Things like bad coding, dead links and no robots.txt page can cause difficulty for the search engines which will affect page rank.

What Are My Competitors Doing to Be Successful?

There is nothing wrong with doing a search for your keyword and visiting each of the websites that are above you on the results page. These websites are evidently doing something that your website is not and you need to know what that something is.

A website’s rank is established by age of the domain, number of backlinks, keyword percentage and more. The competitor URL should be analyzed using an online tool like dnscoop.com (or similar). These tools will tell how many backlinks are leading to the website. The content on the pages of the website can also be placed into a keyword software to show which keywords are being used and at what percentage.

Is My Marketing Plan the Best For My Business?

The marketing plan consists of a guideline for promotion. This plan includes backlinking, article promotion, directory submissions and adding new content to the website. Social network and blog updates are also part of the marketing plan. Taking a look back at the marketing plan to see what is working and what is not working can help the business to tweak those results.

Am I Building the Right Links?

Many marketing plans include strong backlink building plans, but are deep links included in the plan? The deep link points to an underlying page of the website.

Think…www.yourpage.com/page3/page2/page1.html

The deeper the page you are linking to, the more the search engine bots will love that link. Deep link building should be a daily task. The more pages on the website, the more links that need to be established.

The task can be huge, especially if a website is just starting to push the deep links. Link building services work with the business to gain links to every page on the website over time.

Every website can be a successful website if a self evaluation is completed once in a while. Asking just these 5 questions can lead to a new and exciting marketing vision that will push your website to the upper ranks of the search engine results.

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The interesting thing about building quality backlinks is that many marketers start out strong and then die off after a while. This is not a fault, just a break from the tedious task of constantly working on establishing more and more links to the pages of a website. If your marketing efforts started out in a sprint and article submission websites were part of that campaign, you could have a great source for deep links under your nose.

On many article submission websites, the articles published can be edited at any time. These edited articles will often be placed back in the editing queue, which means a bit of a delay before the new version is published, but that is no problem when compared to writing a whole new article.

Why Edit a Published Article?

When you first published the article to the submission website, you probably had fewer pages on your site. Or, maybe the keyword research was lacking and you just stuck any keyword in the resource box linking back to your home page. The article can be edited both for content and to refresh that resource box which is where the back link is often located.

Content can be edited for a variety of reasons. Maybe you knew little about keyword density or you want to refresh the content published to reflect changes in the article topic. Refreshing content with up to date information is a great way to revive old, stagnant article directory submissions.

Editing the resource box begins with a relevant keyword. The keyword you now use regularly is the one that your search for when testing your SERP. This keyword, or phrase, is the same one that needs to be hyperlinked in your resource box. This keyword does not, however, need to utilize the same URL in every box. Take a look at the example below:

Resource Box 1: To learn more about <a href=”http://yourwebsitename.com/page2″>one way links</a> Your Website Name can help.

It is the power of <a href=”http://yourwebsitename.com/page10″>backlinking</a> that means you can Get More Traffic tomorrow.

This resource box uses two different keyword phrases and two different URLs directed at the main website. The URLs are deep which means they are not leading to the main page, but rather they are leading to one of the inner pages of the website.

The resource box can remain the same on several articles with a simple change to the inner page URL for other articles. By changing up the resource boxes on your article directory submissions, there is equal link love to all of the pages of your website.

A Huge Task For One Person

An established website with several layers of pages may have a bit of trouble keeping track of all the pages that need links on the web. Building backlinks is a slow process that requires quality over quantity and a strong sense of accounting methods. A backlink building company may be able to help make the process easier and more effective by tracking ALL of the pages on your website and the number of links established for each page (especially the deep pages).

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Doing a simple search for SEO backlinks will bring up millions of results on Google. These results will offer information, tips and tricks on the best ways to boost SERP with the use of quality backlinks. You will read blog posts and website articles from experts and novices, but nothing can prepare you for the open world of international backlink building.

Let’s say you have an established website with hundreds of pages of quality content. Those pages have a good number of backlinks on all the major search engines. You have not forgotten the deep backlinks and you are climbing in the SERP toward the number one spot. What is there left to accomplish? How about international fame.

Many website and business owners will focus on their own native language for their website. But, if the product they have to offer can cross language barriers, why stop at a high SERP for Google.com? What about the foreign language search engines? Can your product or service cross the language barrier?

Moving From English to Worldly

Building a website that compliments other languages is quite simple with the power of outsourcing. The content on your website will need to be translated by a writer that speaks both English and the new language. The first choice, due to popularity, would be Spanish.

Once the website pages are all translated, website owner or business could work with the webmaster to include the translated pages on the website. Once active, these pages will be viewable with the click of a button or a flag representing the new language compatibility.

With a translated website comes a whole new world of traffic and backlinking opportunities. There are social networks and article submission websites that are open to languages other than English. These will be the focus of the new website pages. If the translated pages are in Spanish, for instance, Tuenti can be used to market those pages and build backlinks. Tuenti is a Spanish based social network.

Alternative When Money is Just Not There

If there is very little money in the marketing budget, the backlinks can still be gained from other country specific search engines. Wordpress based websites can install a plug-in to translate their pages into the language of their choice. This allows the user to read the post in their choice of language without paying the price of translation. The plug-in will only work, however, with words and not images so if that header is an image file you will need to change it out for the translation tool to work.

The world of SEO and building quality backlinks is not limited to English based search engines. If you want to gain more backlinks, open up your website to other languages and more readers. They will link to your website, they will Tweet your website and they will share your links on their social networking pages. A backlink is a backlink no matter what language it is in.

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