Everyone wants to have the time to build their link portfolio, but running an online business can be very time consuming. Hopping from website to website creating content and relevant anchor text links back to your main page and deep pages of the business website can take hours, days, weeks and even months to net some positive gains.

Link building is about more than just traffic building, it is about gaining ranking on the search engine results so that traffic is organic and sustainable. Outsourcing your link building tasks is becoming very popular but there are a few rules to the game that will keep the business fair, professional and successful.

#1 Long term relationships are good. When establishing a relationship with outsourcers for link building, a long term relationship is best. Building links is a slow process that takes time. This means gathering some great freelancers or an outsourcing company and sticking with them for the long term. Long term relationships also means a common goal and familiarity with the project over time.

#2 Personal relationships are good too! Getting to know a bit more about your outsourcing company, the workers or the owners can prove very beneficial. Talking with the freelancers or outsourcing company on a more personal level will bring them into the circle of friendship that will bond them to the project. The more personally responsible they feel for the businesses growth, the more they will give to your efforts.

#3 Know where the outsourcing company is located. Not every company hired to build backlinks will be located in the United States. This means different holidays and different times of work. Learn these and respect the fact that your 9 to 5 may not be their 9 to 5. On the other hand, link automation software companies will work 24 hours a day to build link to your website pages.

#4 Be clear with what you expect. When you outsource, you have to assume the link builders know nothing about your business. Be clear about your expectations including the Must Dos and the Never Dos. The project guidelines need to be provided in an easily accessible format, possibly a deep page on your website that is not set for bots to crawl. A blog could also be a great place to publish the scope of the project.

#5 Negotiations are always good. Negotiating a price for the link building service may take the most time. You want to get the most for your money, but you also need to be fair to the link builder. There are very low cost services, medium cost services and expensive services. The budget you have set for marketing needs to be long term as link building is not an overnight process. Spending all of the budget on one service that does not build sufficient links is a waste of time and money. Again, link automation is a great way to build links to EVERY page of your website for one, fixed rate.

There is NEVER enough time to work with the promotional side of an online business. Yet, this is one of the most important (if not THE most important) part of a business’s success. Link building is perfect for freelancers, link automation software and outsourced companies. The money spent on building great quality links, over time, will come back many fold in sales and profits in the future when page rank soars and traffic continues building.

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Many people use web 2.0 sites as part of their linking strategy because they’re considered authority sites. But most of these users are missing the mark altogether and using this strategy all wrong.

First, let’s talk about what makes an authority site, well… an authority.

An authority site is a site that, among other things:

-Ranks well in the search engines

-Ranks quickly for new keywords and pages

-Is trusted for it’s content

-Is trusted for it’s links and anchor text

-And is spidered almost instantly

Some examples of authority sites would be Squidoo, Facebook, Hubpages, Wordpress.org etc.

Here’s a typical scenario…

A webmaster looking to get a link from an authority site such as Squidoo would, first write a content rich article, then go to Squidoo and create a Lens (a page) and link that page back to the home page of the site they are trying to get ranked.

There are several major mistakes that have been made in this process.

First mistake: Most likely, the keyword or keyword phrase being used in the article, is the main keyword for the site, since the page on the site that is being targeted is the main page or home page.

Second mistake: They are linking directly to the home page of the site.

These are mistakes because: The main keyword of the site is too difficult to rank for, it is most likely too general of a term to bring any qualified traffic, and there’s no link juice on the page to pass on to your home page, even if it is an authority site.

Second, the main page of your site is going to be too general and therefore too difficult to get ranked.

You may be thinking, ok… what if I am targeting a more specific keyword phrase and pointing my Lens to an inner page of my site?

Well, you’re halfway there

Here’s what I do and it works tremendously well.

Write a unique and informative article optimized for a second tier keyword phrase – and by optimized I don’t mean spammy, I mean a very human friendly and readable article. This would be considered a money phrase because it is more targeted and more likely to lead to a sale then a general term. It is also much easier to get ranked for.

Create a Squidoo Lens like before, using the new article and link that article to a Second Tier category or money page on your site that is optimized for that phrase.

Then, and here’s where the magic comes in, write 3 or 4 similar, unique, but much shorter articles optimized for the same keyword phrase and place those on Other Authority sites such as Hubpages or Wordpress and link those articles to your Squidoo Lens.

The chances of that lens now ranking in the top ten on Google for that keyword phrase have just increased at least tenfold!

You can mix and match this strategy to capture more than one spot in the top ten as well.

For example, now write another article optimized for the same keyword phrase as before and place it on a Hubpages page linking again to your Second Tier category or money page.

Then write 3 or 4 shorter article targeting the same keyword phrase and place them on Different Authority sites, one could even be Squidoo, and link those back to your Hubpages page.

Just like with the Squidoo results before, the chances of the Hubpages page ranking in the same top ten as the Squidoo page has just increased tremendously.

So now you have a Squidoo Lens and a Hubpages page both appearing in the top ten results for the same money phrase!

By capturing the first 2-3 spots in the top ten search results, you could easily get 60% of all traffic to the search engine for that phrase!

To take this one step further, now bookmark those 3-4 shorter articles using bookmarking sites like Digg, Stumble Upon etc.

No need to worry about being banned from the bookmarking sites because you’re not bookmarking your own site over and over, you’re bookmarking different pages on authority sites.

When you’re finished, why not twitter you’re new pages as well?

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One of the most important article marketing tips you can follow is to focus on your author’s resource box. This is your “take” for your site, whereas the actual article body is your “give” to the directory.

Your author’s resource box should contain a compelling reason for people to continue on to your website. You may talk a little about yourself, but it really has to be more about the reader and what he/she wants.

For example, if your website is offering a solution for people that need links, you want to give them a reason to visit. Clearly, you need to let them know that you have the answer they are looking for in order to get them to visit your website.

A huge part of crafting a great resource box is including one or more links to your website. Different directories have different rules about this, but the standard is to allow you to include two links. You want to surround these links in what is called “anchor text.” This is simply a way for you to name the link to let the search engines know exactly what your site is about.

Here is an example author’s box that we use on some of our submissions:
*********************************************************************

We use www.NextGenlinks.com It’s a revolutionary new white-hat software
that builds relevant, deep links to all of the pages of your site on auto pilot!”
NextGenlinks.com is the ONLY link building software program that is designed
to create high quality, relevant, one way links to EVERY page on your site
Resulting in hundreds of TOP TEN listings in Google, Yahoo & MSN.

*********************************************************************

In this resource box we have added two links, one which is targeting the keyword “www.NextGenLinks.com” – because many people search for our site by name -  and one targeting a long tail keyword phrase “link building software program“.

The html for these links would look like this:

<a href=http://www.nextgenlinks.com>www.NextGenlinks.com</a>

and

<a href=http://www.nextgenlinks.com>link building software program</a>

The html for the entire resource box would look like this:

*********************************************************************

We use <a href=”http://www.NextGenlinks.com”>www.NextGenlinks.com</a> It’s a revolutionary new white-hat software
that builds relevant, deep links to all of the pages of your site on auto pilot!”
NextGenlinks.com is the ONLY <a href=”http://www.NextGenLinks.com”>link building software program</a> that is designed
to create high quality, relevant, one way links to EVERY page on your site
Resulting in hundreds of TOP TEN listings in Google, Yahoo &amp; MSN.

*********************************************************************

Article Marketing Tip #5 will be coming tomorrow so be sure to bookmark and come back!

If you found this tip useful, click the twitter link below and send it to your tweeps…

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Article marketing is one of the best ways to generate traffic to your website, if not the best.

We have sites that we have been promoting by means of article marketing only for the last six months and we have reached a point where we no longer have to do anything for the sites and they will continue to get over 300 Unique visitors each and every day.

Of course we intend to continue article marketing for these sites and watch the visitor count continue to grow with each new article we submit…

Here’s how it basically works.

1. You write an article (or have one outsourced).
2. You submit it to article directories.
3. Web publishers (website owners & bloggers) grab your article from the article databases and use your article on their sites free of charge.
4. Inside your article, at the end, you include a resource box that contains a link to your website. When the article is published, that portion must tag along and be published, as well.

Your link tags along with your article and you get FREE advertising and free backlinks.

Want an example? Take a look at this page:

http://www.webhostingmonkey.com/do-you-need-a-virtual-assistant-ask-yourself-these-questions

This is the link to one of our articles posted on WebHostingMonkey.com. Keep in mind we have no affiliation with this site, they simply found our article in an article directory site and posted it to their blog. I love that!

You see at the end? It says…

About The Author

Increase your Traffic, Authority and Rankings using our  State of The Art Automated Deep Link  Building Software

http://www.NextGenlinks.com by Charles  Kassotis
Grab a Full One Domain Membership Today for Only $1 …

Notice there are two links in our resource box, one is directly to our site using the domain name as the anchor text and the other is also linking directly to our site but it is using a keyword phrase that we would like to rank for as the anchor text.

That’s a great example of an author bio with two links.

So, everyone who re-publishes that article will include the author blurb and we will get lots of free backlinks and free traffic.

To make the author box links even more effective, you can link them directly to a deep page on your site using anchor text that is most relevant to the topic of your article.

There are three main ways article marketing can generate traffic for you:

People click your link from the article directory and end up on your website.

Webmasters publish your article (with your link intact) on their own site)

Your search engine position increases because you’ll gain more backlinks.

That makes article marketing an excellent strategy.

Combine that with the power of a deep link building program like NextGenLinks.com and you’ll see your traffic and rankings soar over time!

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