Archive for the ‘101 Traffic Tips’ Category

Social Websites Tip #3: Use Blogger.com

Friday, September 18th, 2009

Blogger.com is a free blogging platform that is owned by Google.

One strategy is to set up a blogger blog as your main website. It’s quick and easy.

Another strategy is to set up a Blogger blog as a method to get links to your main websites.

When you set up a blog with Blogger it will be created as a sub domain on the blogspot.com domain. (For instance http://nextgen-links.blogspot.com )

That means you get all the link juice that comes from an authority site like blogger, which is a great thing for you.

To take advantage of this strategy for the search engines, you’d want to create a “mini blog” on Blogger that links back to your own site. This is a similar concept to adding articles to an article directory, though you have more control over the blog. The downside is that you don’t get the built-in article directory traffic.

The more entries you add, the more likely you are to be found by other Blogger.com users, and to rank highly in the search engines because your blog is coming from such a respected domain.

Since you’re linking back to your main website you should start to see your traffic and search engine rankings increase. Remember that every little bit helps, and that results build over time, so each of these strategies will work together to increase your overall traffic.

Web 2.0 Social Sites Tip #4 will be coming tomorrow so be sure to bookmark and come back!

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PPC Tip #4: Make Sure Your Landing Page is Relevant

Friday, September 18th, 2009

One mistake that many people make is sending their PPC traffic to an unfocused or bad landing page.

You want the landing page to be relevant to what that person searched for. This will ensure that your visitor doesn’t simply click away the second they land on your page.

People are often trying to find something very specific, and if it’s not clear that you have what they want you’ll lose that visitor fast. If you make an effort to customize a landing page that is relevant to your website you will find that your traffic converts a lot better.

This often means sending visitors to different web pages depending on the keyword they clicked on.

For example, if one of your keywords targets “natural acne treatments for sale,” you want to make sure the page people come to clearly showcases these natural acne treatments.

If a different ad created references “homemade recipes for acne,” that landing page had better show some homemade recipes.

It might seem picky, but the more targeted your page is, the more likely your traffic is to convert into sales.

But that’s just one reason for a targeted landing page and it is meant for the customer.

There is another reason as, if not more,  important to match your landing page directly to the keywrod that is being used in the ad, and that is: relevancy score.

The relevancy score that a search advertiser such as Google Adwords and Yahoo, assigns to each of your ads and keywords directly affects how your ads are shown in the SERPs and how much you pay for the clicks on a per keyword basis.

If your ad is not relevant to the landing page, you may end up paying alot more – up to $10 – per click!

Whereas if your ad is extremely relevant to your landing page, you may actually pay less and rank higher on the page than advertisers paying more than you for the same keyword and click.

This is their way of rewarding you for taking the time to provide quality and relevancy to the searchers.

Pay Per Click Tip #5 will be coming tomorrow so be sure to bookmark and come back!

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Article Marketing Tip #6 Re-Purpose Your Content

Friday, September 18th, 2009

Since your main goal is to get more traffic, you’ll want to use your content in as many different ways as possible. It’s no use to just write an article one time, submit it to one directory, and expect to get traffic. It’s a much better use of your time to use your content in more than one way. After all — you still own the article.

In fact, many people are finding that it actually increases their rankings greatly if they use the same article at more than one article directory. There is some debate about this, so you might find that you want to rewrite it a little bit before submitting it to another directory. Still, this saves you a lot of time.

Create a new resource box as well with different links targeting your top keywords for each directory you submit to.

Three article submission services that have grown to get a lot of respect over the years are:

Isnare: Submits to many publishers for a very reasonable price.

ArticleMarketer Service: Offers a free trial. Definitely worth trying just for that reason. It is our favorite submission service.

UniqueArticleWizard: This is great if you are concerned about duplicate content.

Beware signing up with other services until you check them out. These three are respected and updated constantly.

You should also take the content that you submitted to the directories and put it on your own website first. This updates your site and shows the search engines that you are constantly adding new content.

Adding new content often helps you get “spidered” (visited by the search engines) more frequently. The more frequently you are spidered, the faster you can rank for new content and the faster you can make money.

It’s true — content and links really do make the web go round. The more content and links you have on your websites, the more chances you have to get traffic. People are on the web to find information so be sure to offer them lots of quality articles on your websites and lots of links to find you with.

Article Marketing Tip #7 will be coming tomorrow so be sure to bookmark and come back!

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Article Marketing Tip #5 Submit Many Articles

Wednesday, September 16th, 2009

There are webmasters who think that they can boost their search engine rankings and get tons of article directory visitors to their site just by submitting an article or two. If only this were true. Unfortunately, this isn’t the case at all. You need to sustain an active level of submission to stay at the top of the search engines.

That doesn’t mean you need to spend your life writing articles. As long as you’re consistent in your efforts and don’t stop at just a few articles you’ll likely see great results. Still, those who submit many articles over a long period of time usually see higher levels of traffic.

You’ll find that the number of articles you need to submit really depends on the niche you’re in. There are some niches out there where just one or two articles a month will do. There are other niches where it’s ultra-competitive, so you’ll need to submit more articles, more often.

Here at NextGenlinks.com we suggest to try and submit 1-2 articles per week, every week. If that’s too much, then shoot for 2-4 articles per month, every month. The key is to be consistent.

We use ArticleMarketer.com to submit our articles and we have seen tremendous success, we highly recommend their services.

Article Marketing Tip #6 will be coming tomorrow so be sure to bookmark and come back!

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Web 2.0 Social Sites Tip #2: Use Facebook

Tuesday, September 15th, 2009

Facebook is like MySpace in a lot of ways, though there are many differences as well.

  • You can make friends with this site.
  • You can update people with your blog entries.
  • You can use the updates section to talk about changes you’ve made to your website.
  • You can join networking groups that are related to the niche topic you’re focusing on.
  • You can place a link to your site and company in your profile so that as many targeted people (the friend’s you’ve selected) as possible can view it.

Just like with MySpace, you want to interact with people in order to get more traffic and make connections. Your Facebook visitors will enjoy seeing what you have to offer, and you’ll get more traffic.

Facebook also has an array of add-ons available that have been developed by independent programmers. These offer a way to interact with prospective customers and visitors to get them even more interested and show them what you have to offer.

An example of a tool that we like to use on our facebook is an app called friendfeed which enables you to discover and discuss the interesting stuff your friends find on the web. For more info o this app visit: http://friendfeed.com

There are also many apps that will let you connect your facebook posting to your twitter account so that when you post to one it appears in the feed of the other saving you time and giving your “tweeps” (twitter followers) a chance to find you and connect via facebook and vice versa…

As you can see by our site here, we are big fans of both twitter and facebook, as a matter of fact, you may even be visiting this site after being twitted by us about it!

Web 2.0 Social Sites Tip #3 will be coming tomorrow so be sure to bookmark and come back!

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