PPC Tip #3: Always Split Test Your PPC Ads
Sometimes, people don’t click on our ads even when we think they’re great. There are many different reasons for this, and that’s why it’s so important to split test your ads.
Pay Per Click engines like Google Adwords actually make this easier than ever. You can set up two or more different ads so you can see what is the better performer over time. I recommend that you take advantage of this because you might find that one ad never gets clicks and the other gets great clicks and conversions.
Once you have these results, you can delete the non-performer and concentrate on the one that’s giving you the level of traffic and sales that you want.
It’s important to keep in mind that if people are searching and your ad pops up it should contain the keyword you’re targeting. That’s because the search engines highlight the keywords in your ad, which makes them stand out more to your prospects. This is a great way to get more clicks and more traffic.
So rather that putting all your ads in one ad group and throwing in all your keywords, seperate them into smaller adgroups.
Each adgroup should contain only the keywords that appear in the title and description of the ads in that ad group.
This in turn will increase the click thru rates, the relevance of the ad and the quality score of the ad as well which Google will reward you for by lowering your click costs and over time moving your ad higher up in position on the SERPs.
By having a high quality score for each ad, you may have a higher positioning in the SERPs yet pay less than the ads that appear below you.
Pay Per Click Tip #4 will be coming tomorrow so be sure to bookmark and come back!
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Tags: Ads, Conversions, Google, High Quality, keywords, Many Different Reasons, Moving, Pay Per Click, People, Ppc, Prospects, Quality Score, Relevance, Search Engines, Serps, traffic
